bingads.comMicrosoft Advertising | Search Engine Marketing (SEM) & more

Microsoft Advertising | Search Engine Marketing (SEM) & more Please enable your Internet browser to accept cookies and make sure that JavaScript is enabled. If you aren’t sure how to do this, refer to your browser’s Help. Benefits Cost Testimonials FAQ Sign up now Sign In ; Back Already use Microsoft Advertising? Enter your user name or email address to sign in: Forgot your user name? Forgot your password? Millions are searching. Make sure they find you. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 7.5 billion times a month. 1 Sign up now Have a question? Please call us at 877-635-3561 . 1. Comscore qSearch, Explicit Core Search (custom), December 2020, United States, desktop traffic only. Powerful network. Powerful benefits. REACH ACROSS DEVICES Connect with customers who are looking for your products and services at home, at work or on the go. GO GLOBAL OR LOCAL Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. EASY TO IMPORT If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Keep costs in check Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. NO MINIMUM FEE Sign up for free and start advertising with any budget. ONLY PAY FOR CLICKS Pay just when customers click your ad. No click, no charge. MEASURE PERFORMANCE Test keywords, bids and timing to make the most of your ROI. BUDGET BY THE DAY Set a budget or adjust your spending daily. " The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google Ads. " Scott Redgate Search Engine Marketing Manager, CJ Pony Parts By using Microsoft Advertising features like Image Extensions and Sitelink Extensions, this auto parts retailer races to convert customers and beat its competition. " We might not get as much of the volume as with Google Ads, but the volume of traffic that we get converts really well at a lower cost. " Scott Schult Executive Vice President of Marketing, Myrtle Beach Area Convention and Visitors Bureau The Myrtle Beach Area Convention and Visitors Bureau uses Microsoft Advertising to drive site traffic and tourism at lower cost. " Better results for less cost. That's as simple as I can make it. If I look at the quality of traffic we get for the dollars we spend on Bing Ads, our ROI is fantastic. " Alex Littlewood CEO, Motoroso Motoroso, a market network for auto enthusiasts, gets better results for less cost and reaches a high-value audience with Microsoft Advertising. Previous success story Next success story FAQ About Microsoft Advertising How does Microsoft Advertising work? Customers search. People enter search terms called keywords into search engines like Bing. Customers see your ad. If the keywords in your ad match a search, your ad appears next to or above search results on Bing. Customers contact you. You can configure your ad so people can call you, visit your website or go right to your door. Who does Microsoft Advertising reach? Bing powers 37.7% of U.S. desktop searches 1 and 14.6 billion monthly searches around the globe, 2 plus connects you with 46.4 million searchers that Google can't reach. 1 In fact, 27 percent of our clicks come from searches that are exclusive to the Microsoft Search Network. 3 In the U.S., the Microsoft Search Network has 142 million unique searchers. 1 What is the Microsoft Search Network? Microsoft Search Network is a part of your customers’ life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Searchers find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites. How does the Microsoft Search Network differ from Microsoft Advertising? The Microsoft Search Network consists of Bing and partner sites. It’s where your business can reach a large and unique audience made up of millions of people who search every day. Use the advertising platform Microsoft Advertising to connect with these valuable potential customers. Where does my ad appear? Your ads could appear on the top or to the right of Bing, Yahoo and MSN search results. And you can choose to target your ads to different geographic regions, times or days of the week, and even demographics. What determines my ad position? Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You are bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword "shoe", you will have to beat the bids of the other advertisers who are also bidding on "shoe." You determine how much you are willing to bid. Your ad position is based on several things, including: 1. How closely your ad and website fit with the terms that are searched (relevance). 2. How your bid compares to other bids in the Microsoft Advertising auction. 3. How strongly your ad has performed in the past and how often it has been clicked (click-through rate). The stronger you are in these areas, the better your chances of winning the top ad position. Is Microsoft Advertising right for me? Is Microsoft Advertising right for my business? All types of businesses find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Microsoft Advertising has solutions for you. I already appear in search results for free. Why should I pay for advertising? Your current customers may search for your business by name, making it easy to find you in search results. But customers you’ve yet to reach are more likely searching for general terms that wouldn’t necessarily bring up your business in search results. Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach. What is the difference between SEO and SEM? Which one is right for me? Search engine optimization (SEO) is adjusting your website to improve your natural ranking in search results. You cannot pay to improve your website ranking on Bing or Yahoo, thus we often refer to these results as unpaid or “organic” search results. Clicks from SEO are free. But SEO also requires technical expertise and involves some factors over which you have only limited control. Search engine marketing (SEM) is paid advertising that appears next to or above unpaid (or “organic”) search results. These paid ads are purchased through Microsoft Advertising. You pay for SEM clicks. But SEM gives you more control over when your website appears on results pages and you decide how much you want to pay. And you can measure which ads are working and quickly improve your results. You don’t have to choose between SEO and SEM. You can do both! If my time is limited, should I still try Microsoft Advertising? Yes! Call a Microsoft Advertising specialist at 877-635-3561* and we’ll set up your first campaign for you for free. We’ll give you tips on getting the most out of your ads and set you up for success. We’re here to help. How to use Microsoft Advertising How can I use Microsoft Advertising to drive more people to my website? Here are some tips to get better results: ◦ Review your budget and bid strategy. If your ads keep pausing, your budget limit may be set too low. Competitive bids hel...